Marvel Comics does not own the movie rights to all there characters. What the?
Back in the early 1990's they sold the rights to a number of their key characters. So what does this mean, no Avengers vs. X-Men for starters, Scarlet Witch and Quicksilver are complicated, Sony pictures is going to make a lot of Spider-man based movies, and Stan Lee is the man (we all knew that already).
It also means that we will continue to see tons of movie related toys and collectibles based on Marvel characters, just look at all the San Diego Comic Con Exclusives.
So be ready to continue to hunt down all the Marvel treasures. Oh and don't forget Disney's hand in all this.
Good luck on the hunt!